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Evaluer la performance de l'entreprise induite par l'usage de portails web : le cas du secteur touristique

  • Rival, Yann
  • Kalika, Michel
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    Cette recherche vise à mieux comprendre la performance de l’entreprise liée à Internet en s’appuyant sur le modèle de l’alignement stratégique. A travers une approche contingente, le modèle conceptuel proposé met en avant la cohérence entre l’utilisation d’Internet, l’activité de l’entreprise, l’organisation et les technologies. Le modèle est ensuite appliqué aux principales compagnies appartenant au secteur du tourisme français. La méthodologie adoptée s’appuie sur un questionnaire auquel ont répondu 123 entreprises. Le test du modèle à l’aide des équations structurelles et l’analyse des données révèlent qu’il existe une relation particulièrement significative entre la cohérence des choix organisationnels et la performance Internet.

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    Paper provided by Paris Dauphine University in its series Economics Papers from University Paris Dauphine with number 123456789/1302.

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    Date of creation: 2009
    Date of revision:
    Publication status: Published in Systèmes d'information et management, 2009, Vol. 14, no. 1. pp. 75-101.Length: 26 pages
    Handle: RePEc:dau:papers:123456789/1302
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