Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur
This paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships.
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|Date of creation:||2005|
|Date of revision:|
|Publication status:||Published in Recherche et applications en marketing, 2005, Vol. 20, no. 4. pp. 71-96.Length: 25 pages|
|Contact details of provider:|| Web page: http://www.dauphine.fr/en/welcome.html|
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