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Empowering users to control ads and its effects on website stickiness

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  • Werner, Dominick
  • Adam, Martin
  • Benlian, Alexander

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  • Werner, Dominick & Adam, Martin & Benlian, Alexander, 2022. "Empowering users to control ads and its effects on website stickiness," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 133899, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:133899
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/133899/
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    File URL: https://link.springer.com/article/10.1007/s12525-022-00576-6
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    1. Martin Adam & Michael Wessel & Alexander Benlian, 2021. "AI-based chatbots in customer service and their effects on user compliance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 427-445, June.
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    Cited by:

    1. Katharina Baum & Olga Abramova & Stefan Meißner & Hanna Krasnova, 2023. "The effects of targeted political advertising on user privacy concerns and digital product acceptance: A preference-based approach," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    2. Rainer Alt, 2022. "Electronic Markets on platform culture," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1019-1031, September.

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