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The Impact of E-Commerce Strategies on Firm Value: Lessons from Amazon.com

  • Darren Filson

    (Claremont Graduate University)

  • Karyn Williams

    (Claremont Graduate University and Wilshire Associates)

Managers would like to understand which strategies generate value in e-commerce environments, and researchers are just beginning to explore this issue. Which strategies are useful and which are not? In a step towards answering this question, we estimate the impacts of several competitive strategies on the value of Amazon.com, the well-known Internet retailer, during its first 1000 days as a publicly traded firm. The strategies analyzed include pricing, offline expansion, alliance formation, product line expansion, and service improvement. The results provide insight into the usefulness of various ways of competing online and could be useful for strategic planning in new Internet ventures.

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File URL: http://www.claremontmckenna.edu/rdschool/papers/2001-25.pdf
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Paper provided by Claremont Colleges in its series Claremont Colleges Working Papers with number 2001-25.

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Date of creation: Aug 2001
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Handle: RePEc:clm:clmeco:2001-25
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  1. Gennotte, Gerard & Trueman, Brett, 1996. "The Strategic Timing of Corporate Disclosures," Review of Financial Studies, Society for Financial Studies, vol. 9(2), pages 665-90.
  2. Chaney, Paul K & Devinney, Timothy M & Winer, Russell S, 1991. "The Impact of New Product Introductions on the Market Value of Firms," The Journal of Business, University of Chicago Press, vol. 64(4), pages 573-610, October.
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  6. Jennings, Robert H & Mazzeo, Michael A, 1991. "Stock Price Movements around Acquisition Announcements and Management's Response," The Journal of Business, University of Chicago Press, vol. 64(2), pages 139-63, April.
  7. Sundaram, Anant K. & John, Teresa A. & John, Kose, 1996. "An empirical analysis of strategic competition and firm values The case of R&D competition," Journal of Financial Economics, Elsevier, vol. 40(3), pages 459-486, March.
  8. McConnell, John J & Nantell, Timothy J, 1985. " Corporate Combinations and Common Stock Returns: The Case of Joint Ventures," Journal of Finance, American Finance Association, vol. 40(2), pages 519-36, June.
  9. McConnell, John J. & Muscarella, Chris J., 1985. "Corporate capital expenditure decisions and the market value of the firm," Journal of Financial Economics, Elsevier, vol. 14(3), pages 399-422, September.
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