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The Impact of E-Commerce Strategies on Firm Value: Lessons from Amazon.com

Author

Listed:
  • Darren Filson

    (Claremont Graduate University)

  • Karyn Williams

    (Claremont Graduate University and Wilshire Associates)

Abstract

Managers would like to understand which strategies generate value in e-commerce environments, and researchers are just beginning to explore this issue. Which strategies are useful and which are not? In a step towards answering this question, we estimate the impacts of several competitive strategies on the value of Amazon.com, the well-known Internet retailer, during its first 1000 days as a publicly traded firm. The strategies analyzed include pricing, offline expansion, alliance formation, product line expansion, and service improvement. The results provide insight into the usefulness of various ways of competing online and could be useful for strategic planning in new Internet ventures.

Suggested Citation

  • Darren Filson & Karyn Williams, 2001. "The Impact of E-Commerce Strategies on Firm Value: Lessons from Amazon.com," Claremont Colleges Working Papers 2001-25, Claremont Colleges.
  • Handle: RePEc:clm:clmeco:2001-25
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    File URL: http://www.claremontmckenna.edu/rdschool/papers/2001-25.pdf
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    References listed on IDEAS

    as
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    Citations

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    Cited by:

    1. Goldfarb, Brent & Kirsch, David & Miller, David A., 2007. "Was there too little entry during the Dot Com Era?," Journal of Financial Economics, Elsevier, vol. 86(1), pages 100-144, October.
    2. Hill, John W. & Zeller, Thomas L., 2008. "The new value imperative for privately held companies: The why, what, and how of value management strategy," Business Horizons, Elsevier, vol. 51(6), pages 541-553.

    More about this item

    Keywords

    alliance; competitive advantage; competitive strategy; event studies; internet; valuation;

    JEL classification:

    • G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Fixed Investment and Inventory Studies
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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