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An Analysis Of Marketing Channels Of Local Food In Scotland

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  • Revoredo-Giha, Cesar
  • Watts, D.
  • Leat, Philip M.K.

Abstract

Local food and its possibilities for addressing sustainable regional growth, food availability, accessibility and affordability has received considerable attention in the discussion on and development of the National Food Policy in Scotland. In terms of methodology, the paper continues the analysis of the local food database for Scotland constructed in Watts et al (2010) by exploring the marketing outlets used by the local food enterprises. This subject is important because it may provide information about the degree of entrepreneurship of the involved firms.

Suggested Citation

  • Revoredo-Giha, Cesar & Watts, D. & Leat, Philip M.K., 2010. "An Analysis Of Marketing Channels Of Local Food In Scotland," Working Papers 109409, Scottish Agricultural College, Land Economy Research Group.
  • Handle: RePEc:ags:saclwp:109409
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    References listed on IDEAS

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    1. David Watts & Philip Leat & Cesar Revoredo-Giha, 2011. "Local Food Activity in Scotland: Empirical Evidence and Research Agenda," Regional Studies, Taylor & Francis Journals, vol. 45(9), pages 1187-1205, September.
    2. Henk Renting & Terry K Marsden & Jo Banks, 2003. "Understanding alternative food networks: exploring the role of short food supply chains in rural development," Environment and Planning A, Pion Ltd, London, vol. 35(3), pages 393-411, March.
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    Keywords

    Local food; Scotland; marketing outlets; Marketing;

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