Impacts of the European Union Tariff On the Florida Price for Grapefruit Juice
GJ exports account for a major part of Florida as well as U.S. GJ sales, accounting for 41.5% and 36.9% of total Florida GJ sales in 2008-09 and 2009-10. The largest export market in many of the recent years has been the EU. The EU imposes a 12% ad valorem tariff on GJ imports, resulting in a higher price for GJ there and a lower volume demanded than would be expected otherwise. Based on the analysis of this study, it is estimated that removal of the EU tariff would result in increased sales of GJ in the EU, benefitting consumers in Europe, and a higher price for Florida growers. The Florida grower price and annual revenue were estimated to increase by $.06 per SSE gallon and $3.6 million, respectively, if the EU tariff were removed.
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