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Impacts of the European Union Tariff On the Florida Price for Grapefruit Juice

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  • Brown, Mark G.

Abstract

GJ exports account for a major part of Florida as well as U.S. GJ sales, accounting for 41.5% and 36.9% of total Florida GJ sales in 2008-09 and 2009-10. The largest export market in many of the recent years has been the EU. The EU imposes a 12% ad valorem tariff on GJ imports, resulting in a higher price for GJ there and a lower volume demanded than would be expected otherwise. Based on the analysis of this study, it is estimated that removal of the EU tariff would result in increased sales of GJ in the EU, benefitting consumers in Europe, and a higher price for Florida growers. The Florida grower price and annual revenue were estimated to increase by $.06 per SSE gallon and $3.6 million, respectively, if the EU tariff were removed.

Suggested Citation

  • Brown, Mark G., 2011. "Impacts of the European Union Tariff On the Florida Price for Grapefruit Juice," Research Papers 2011 104336, Florida Department of Citrus.
  • Handle: RePEc:ags:fdcr11:104336
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    File URL: http://purl.umn.edu/104336
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    References listed on IDEAS

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    1. Brown, Mark G., 2008. "Impact of Income on Price and Income Responses in the Differential Demand System," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 40(02), pages 593-608, August.
    2. Brown, Mark G. & Behr, Robert M. & Lee, Jonq-Ying, 1994. "Conditional Demand And Endogeneity? A Case Study Of Demand For Juice Products," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 19(01), July.
    3. Brown, Mark G. & Lee, Jonq-Ying, 2007. "Impacts of Promotional Tactics in a Conditional Demand System for Beverages," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 25(2).
    4. Brown, Mark G., 2008. "Impact of Income on Price and Income Responses in the Differential Demand System," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(02), August.
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    Keywords

    European Union; tariff; grapefruit juice price; Agribusiness;

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