Conditional Demand System for Beverages
Estimates of a conditional demand system for twelve beverages, based on the Rotterdam model subject to a full, first-order autoregressive process, are discussed. Impacts of beverage prices, total beverage expenditures and promotions on beverage quantities demanded are provided. The results indicate that all beverages were normal goods; the majority had price elastic demands; most had a relatively large own-promotion effect; and a number of significant cross-promotional effects exist, indicating a relatively high level of competition for market share among the beverages studied.
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- Brown, Mark G. & Lee, Jonq-Ying, 2007. "Impacts of Promotional Tactics in a Conditional Demand System for Beverages," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 25(2).
- Brown, Mark G., 2008. "Impact of Income on Price and Income Responses in the Differential Demand System," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(02), August.
- Brown, Mark G. & Behr, Robert M. & Lee, Jonq-Ying, 1994. "Conditional Demand And Endogeneity? A Case Study Of Demand For Juice Products," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 19(01), July.
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