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Does Knowledge-Based Economy Speaks to Consumers? A French Case Study with Respect to Food Products

Author

Listed:
  • Giraud, Georges
  • Lebecque, Annick
  • Amblard, Corinne
  • Bord, Cecile
  • Sulmont-Rosse, Claire
  • Lefur, Yves

Abstract

The paradigm of knowledge-based economy states that information asymmetry between consumers and producers will be reduced thanks to information availability and dissemination through the Internet or other media channels. Conversely to this statement, some published articles shown that knowledge-based economy reinforces the information asymmetry between experts and novices among the consumers (Hogg et al., 2007; Gregan-Paxton & Roedder-John, 1997; Alba & Hutchinson, 1987). Accordingly, we will consider the non homogeneity of consumers and will try to identify and qualify the differences between several groups of respondents regarding two food items by means of a k-means clustering applied to a knowledge-oriented questionnaire.

Suggested Citation

  • Giraud, Georges & Lebecque, Annick & Amblard, Corinne & Bord, Cecile & Sulmont-Rosse, Claire & Lefur, Yves, 2008. "Does Knowledge-Based Economy Speaks to Consumers? A French Case Study with Respect to Food Products," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49848, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eea110:49848
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    References listed on IDEAS

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    1. Jill J. McCluskey & Johan F.M. Swinnen, 2004. "Political Economy of the Media and Consumer Perceptions of Biotechnology," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(5), pages 1230-1237.
    2. Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M, 1986. " Consumer Search: An Extended Framework," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 119-126, June.
    3. Beatty, Sharon E & Smith, Scott M, 1987. " External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, Oxford University Press, vol. 14(1), pages 83-95, June.
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    Keywords

    Consumer Knowledge; Clustering; Wine; Cheese; France; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization;

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