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Introduction

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  • Manfred Fuchs

    (University of Graz)

Abstract

International business management examines how firms conduct cross-border business activities in an unfamiliar and contingent foreign environment. It combines two overlapping disciplines: International economics and international management. International business management is closely related to international economics as it is an established discipline that studies the international trade flows of goods and services at the country level. It examines the factors that influence trade flows and explains specific regional and global trade patterns. International management is characterized by its effort to direct, motivate, plan, and control cross-border activities in multiple locations.

Suggested Citation

  • Manfred Fuchs, 2022. "Introduction," Palgrave Macmillan Books,, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-3-662-65870-3_1
    DOI: 10.1007/978-3-662-65870-3_1
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