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Le prix unique du livre à l'heure numérique

  • Pérona, Mathieu
  • Pouyet, Jérôme

Longtemps attendue, l'émergence du livre numérique annonce l'arrivée de biens et d'acteurs qui vont ébranler le secteur de l'édition et de la vente de livres. Ce secteur est-il en mesure de réagir à l'implantation d'une nouvelle chaîne du livre numérique qui ne serait pas régie par ce dispositif central du livre physique qu'est le prix unique? Tirant partie de la théorie économique, des comparaisons internationales et des données existantes, les auteurs avancent que le prix unique du livre n'a mérité ni l'excès d'honneur ni l'indignité dont le débat public l'a chargé. Ainsi, il n'est pas certain que le prix unique ait eu des conséquences importantes sur le prix du livre, pas plus que son absence dans d'autres pays ne semble avoir véritablement nui à la production éditoriale. Dans sa forme actuelle toutefois, le prix unique du livre entrave partiellement le repositionnement des libraires sur leur apport essentiel à la chaîne du livre, numérique comme physique : la création d'information sur le livre et l'appariement entre titres et lecteurs. Des modifications des relations entre éditeurs et libraires, associées à un prix unique plus dynamique, permettraient ainsi au secteur du livre papier de mieux répondre à l'arrivée de son alter ego numérique.

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This book is provided by CEPREMAP in its series Opuscules du CEPREMAP with number 19 and published in 2010.
ISBN: 978-2-7288-0439-9
Handle: RePEc:cpm:opuscl:19
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Phone: +33(0) 1 43 13 62 30
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Web page: http://www.cepremap.fr/

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References listed on IDEAS
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  1. Clerides, Sofronis K., 2002. "Book value: intertemporal pricing and quality discrimination in the US market for books," International Journal of Industrial Organization, Elsevier, vol. 20(10), pages 1385-1408, December.
  2. Jonathan Beck, 2007. "The sales effect of word of mouth: a model for creative goods and estimates for novels," Journal of Cultural Economics, Springer, vol. 31(1), pages 5-23, March.
  3. Frederick van der Ploeg, 2003. "Beyond the Dogma of the Fixed Book Price Agreement," CESifo Working Paper Series 949, CESifo Group Munich.
  4. repec:ner:tilbur:urn:nbn:nl:ui:12-153370 is not listed on IDEAS
  5. Jullien, Bruno & Rey, Patrick, 2000. "Resale Price Maintenance and Collusion," IDEI Working Papers 102, Institut d'Économie Industrielle (IDEI), Toulouse.
  6. repec:att:wimass:9507 is not listed on IDEAS
  7. Howard P. Marvel & Raymond Deneckere & James Peck, 1995. "Demand Uncertainty and Price Maintainance: Markdowns as Destructive Competition," Working Papers 018, Ohio State University, Department of Economics.
  8. Canoy, Marcel & van der Ploeg, Frederick & van Ours, Jan C, 2005. "The Economics of Books," CEPR Discussion Papers 4892, C.E.P.R. Discussion Papers.
  9. Backhaus Jurgen G & Hansen Reginald, 2000. "Resale Price Maintenance for Books in Germany and the European Union: A Legal and Economic Analysis," Research Memorandum 002, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  10. Victor Ginsburgh & David Throsby, 2006. "Handbook of the Eonomics of Art and Culture," ULB Institutional Repository 2013/152412, ULB -- Universite Libre de Bruxelles.
  11. van Ours, J. C., 1990. "Nederlandse boekenmarkt tussen stabiliteit en verandering," Other publications TiSEM c1db8de9-1a14-4183-9883-6, Tilburg University, School of Economics and Management.
  12. Butz, David A, 1997. "Vertical Price Controls with Uncertain Demand," Journal of Law and Economics, University of Chicago Press, vol. 40(2), pages 433-59, October.
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