Profiles Of Successful Craft Micro-Retailers
This research sought to provide insight on those strategies and business activities associated with successful micro-retail entrepreneurs, specifically in arts-related firms where minimal research has been conducted. The relationship with gender was also investigated. A series of empirical analyses was conducted, including factor analysis, cluster analysis and correlations. Initially, four diverse groups of micro-retailers were identified from self-definitions of success. More successful micro-retailers were found to value both personal satisfaction and financial success as indicators of success. Each of the four groups of micro-retailers who perceived themselves to be more successful engaged in distinct business strategies and activities. Results drawn from this study reveal that those micro-entrepreneurs seeking greater success should develop a strong customer satisfaction orientation and offer differentiated products that are more unique and of higher quality and priced appropriate to quality. Additionally, one strategy found to be unique to successful craft micro-retailers is to educate consumers about crafts and/or craft artisans and the region's culture.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 14 (2009)
Issue (Month): 04 ()
|Contact details of provider:|| Web page: http://www.worldscinet.com/jde/jde.shtml|
|Order Information:|| Email: |
When requesting a correction, please mention this item's handle: RePEc:wsi:jdexxx:v:14:y:2009:i:04:p:393-412. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tai Tone Lim)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.