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Strategic And Operative Level Front-End Innovation Activities — Integration Perspective

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    (Innovation Management Institute, Helsinki University of Technology, Otaniementie 17, Espoo, FI-02015 HUT, Finland)

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    The front-end phase is in the literature generally regarded as the most critical phase of the innovation process. Front-end management has a strategic nature since important decisions related e.g. to target markets and the main functionalities of products are done in the front-end phase. This article examines how the integration of strategic and operative level front-end activities is perceived by top managers in the product innovation context. The findings indicate that companies exploit different strategy-making processes, and that each strategy-making mode is prone to particular integration challenges. The results show that the effectiveness of integration of strategic and operative level front-end activities is dependent on the level of concreteness of the defined business strategies, the amount of business-minded decision making, and the balance between control and creativity.

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    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation and Technology Management.

    Volume (Year): 04 (2007)
    Issue (Month): 04 ()
    Pages: 433-456

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    Handle: RePEc:wsi:ijitmx:v:04:y:2007:i:04:p:433-456
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