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Managing Information In New Product Development: A Literature Review

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    (Center for Product Development Research (CPDR), School of Business & Engineering, Halmstad University, Halmstad, Sweden)

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    The new product development (NPD) process is frequently described as a sequence of information processing activities, but "information in NPD" occupies a broader conceptual space than the reduction of uncertainty. This article reviews the area of "information in NPD" by examining the literature on environmental scanning, market orientation, gatekeepers, cross-functional integration, and information use. It is argued that we can understand the process of managing information in terms of three steps: Acquiring, sharing and using. A tentative framework for this area is proposed, and managerial implications resulting from this literature review and tentative frame are outlined and presented.

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    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal International Journal of Innovation and Technology Management.

    Volume (Year): 02 (2005)
    Issue (Month): 03 ()
    Pages: 259-275

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    Handle: RePEc:wsi:ijitmx:v:02:y:2005:i:03:p:259-275
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