Product Offering As Part Of The Npd Process In Technology Companies
We present an exploratory investigation of how managers conceptualize and perceive the product offering effort variables in successful and unsuccessful New Product Development (NPD) projects, and explore the role that product offering effort variables play in differentiating between successful and unsuccessful NPD outcomes. Our findings indicate that managers rely on two broad types of product offering factors, "product effort" and "price/cost effort", during the NPD process so that there are differences in metric equivalence across successful and unsuccessful NPD projects. Also, although all product effort variables, but none of the price/cost efficiency variables, are positively related to NPD success, managers in Finnish technology companies attach somewhat lower relative importance to product offering variables in comparison to studies of NPD intelligence in other countries. Limitation and practical implications are discussed.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 16 (2012)
Issue (Month): 01 ()
|Contact details of provider:|| Web page: http://www.worldscinet.com/ijim/ijim.shtml|
|Order Information:|| Email: |
When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:16:y:2012:i:01:p:1250006-1-1250006-22. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tai Tone Lim)
If references are entirely missing, you can add them using this form.