Implementing A Value Assessment Tool For Service Innovation Ideas
There has not been much discussion of how firms may assess the value of service innovation projects ex-ante in the extant research literature. This paper theoretically derives a value assessment tool for service innovation ideas called QSI (tool for pre-Qualification of Service Innovation projects). Thereafter QSI is implemented in three firms and it is explored to what degree the implementation improved managerial decision making on service innovation projects and investments. The findings indicated that the implementation of QSI had effects both in a portfolio management and a project management perspective. From a portfolio management point of view deployment of QSI improved the participating managers' decision basis for prioritizing and selection of projects. From a project management point of view implementation of QSI enabled the participating managers to define more relevant, realistic and ambitious targets for service innovation projects than they were able to define without deploying the tool.
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Volume (Year): 14 (2010)
Issue (Month): 06 ()
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