When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects
In a series of studies we examine how incidental mood present at the time of an experience affects judgments made long after the mood has dissipated and compare this to lay beliefs about how mood affects memory-based judgments. We find that memory-based judgments are affected by incidental mood only when there is an external prompt to evaluate the stimulus in real time. This is contrasted with lay beliefs about the effects of mood, which are not sensitive to delay or to the presence of real-time evaluations. The mismatch between lay beliefs and actual effects leads consumers to distort previously unbiased memory-based judgments when they are reminded of the source of the incidental mood. (c) 2009 by JOURNAL OF CONSUMER RESEARCH, Inc..
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:v:36:y:2010:i:6:p:992-1001. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division)
If references are entirely missing, you can add them using this form.