Blackjack in the Kitchen: Understanding Online versus Casino Gambling
About $10 billion a year is spent by consumers worldwide on online gambling, and that number continues to grow. We present a qualitative, image-based study of 30 Las Vegas online and casino gamblers. By examining online gambling as a consumption experience, we examine what happens to consumption meaning as gambling moves away from a regulated physical space to an unregulated online space, one accessed from home. We explore the meaning of online gambling consumption to consumers and flesh out the social welfare implications of our findings. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..
When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:v:35:y:2009:i:5:p:742-758. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division)
If references are entirely missing, you can add them using this form.