The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience
Earlier work in consumer research has documented the effect of appetitive stimuli (e.g., chocolate cookies) on a related consumption domain (e.g., eating). We argue that appetitive stimuli can lead to a change in temporal orientation and affect subsequent consumption impatience across domains. In a series of experiments, we find that consumers exposed to appetitive stimuli are more present oriented, more likely to choose smaller-sooner rewards or vice options, and more likely to make unplanned purchase decisions. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..
When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:v:34:y:2008:i:5:p:649-656. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division)
If references are entirely missing, you can add them using this form.