Reducing Satiation: The Role of Categorization Level
People usually like experiences less as they repeat them: they satiate. This research finds that people satiate less if they categorize the consumption episodes at lower levels. For instance, as people ate more jelly beans, their enjoyment declined less quickly when the candy was categorized specifically (e.g., cherry, orange) rather than generally (e.g., jelly bean). Three studies demonstrate this "specificity effect" for people's ratings of enjoyment both during and immediately after consumption. Process evidence shows that subcategorization focuses people's attention on differentiating aspects, making the episodes seem less repetitive and consequently less satiating. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 34 (2008)
Issue (Month): 5 (08)
|Contact details of provider:|| |
When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:v:34:y:2008:i:5:p:624-634. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press)
If references are entirely missing, you can add them using this form.