IDEAS home Printed from
MyIDEAS: Login to save this article or follow this journal

Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment

  • Jennifer J. Argo
  • Rui (Juliet) Zhu
  • Darren W. Dahl
Registered author(s):

Three studies investigate the influence of empathy and the level of fictionality of short stories on consumers' evaluations of emotional melodramatic entertainment. We find that high empathizers' evaluations are more favorable when the story is low in fictionality (i.e., real) versus high. In contrast, low empathizers' evaluations do not differ, regardless of the level of fictionality, except when these individuals (i.e., males) are provided with an excuse to become involved in the story; in this case a story that is high (i.e., make-believe) as opposed to low in fictionality is evaluated more favorably. Finally, transportation (i.e., absorption into a narrative) with the story is found to both moderate and mediate the effects. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
File Function: link to full text
Download Restriction: Access to full text is restricted to subscribers.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Article provided by Oxford University Press in its journal Journal of Consumer Research.

Volume (Year): 34 (2008)
Issue (Month): 5 (08)
Pages: 614-623

in new window

Handle: RePEc:ucp:jconrs:v:34:y:2008:i:5:p:614-623
Contact details of provider:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:v:34:y:2008:i:5:p:614-623. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.