Habitual Behavior in American Eating Patterns: The Role of Meal Occasions
Based on literatures in cognitive resource conservation and contextual cue consistency, we study two types of habits-carryover and baseline-in the consumption of food nutrients. Carryover habit obtains when the level of a nutrient consumed in preceding meals influences its consumption in the current meal. Baseline habit obtains when a nutrient's consumption systematically differs across meals. We test our hypotheses via a hierarchical linear model using a food consumption diary panel. Findings support our carryover habit and baseline habit dichotomy, as well as our predictions that carryover habit is stronger at breakfast and that within-meal carryover effects are stronger than across-meal carryover effects. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..
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Volume (Year): 32 (2006)
Issue (Month): 4 (03)
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