I Imagine, I Experience, I Like: The False Experience Effect
False memories refer to the mistaken belief that an event that did not occur did occur. Much of the research on false memories has focused on the antecedents to and the characteristics of such memories, with little focus on the consequences of false memories. In this research, we show that exposure to an imagery-evoking ad can result in an erroneous belief that an individual has experienced the advertised brand. We also demonstrate that such false experiential beliefs function akin to genuine product experience beliefs with regard to their consequences on product attitude strength, a finding we call the false experience effect. We further demonstrate two moderators of this effect–plausibility of past experience and evaluation timing.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
When requesting a correction, please mention this item's handle: RePEc:ucp:jconrs:doi:10.1086/660165. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.