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A multiple criteria framework to evaluate bank branch potential attractiveness

Author

Listed:
  • Fernando A. F Ferreira
  • Ronald W. Spahr
  • Sérgio P. Santos
  • Paulo M. M. Rodrigues

Abstract

Remarkable progress has occurred over the years in the performance evaluation of bank branches. Even though financial measures are usually considered the most important in assessing branch viability, we posit that insufficient attention has been given to other factors that affect the branches’ potential profitability and attractiveness, such as: location features, trade area characteristics and facilities management. Based on the integrated use of cognitive maps and multiple criteria decision analysis, we propose a framework that adds value to the way that potential attractiveness criteria to assess bank branches are selected and to the way that the trade-offs among those criteria are obtained. This framework is the result of a process involving several directors from the five largest banks operating in Portugal, and follows a constructivist approach. Our findings suggest that the use of cognitive maps systematically identifies previously omitted criteria that may assess potential attractiveness. The use of multiple criteria techniques clarify and add transparency to the way trade-offs are dealt with. Advantages and disadvantages of the proposed framework are also discussed.

Suggested Citation

  • Fernando A. F Ferreira & Ronald W. Spahr & Sérgio P. Santos & Paulo M. M. Rodrigues, 2012. "A multiple criteria framework to evaluate bank branch potential attractiveness," International Journal of Strategic Property Management, Taylor & Francis Journals, vol. 16(3), pages 254-276, February.
  • Handle: RePEc:taf:ijspmg:v:16:y:2012:i:3:p:254-276
    DOI: 10.3846/1648715X.2012.707629
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    Citations

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    Cited by:

    1. Ferreira, Fernando A.F. & Marques, Carla S.E. & Bento, Paulo & Ferreira, João J.M. & Jalali, Marjan S., 2015. "Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques," Journal of Business Research, Elsevier, vol. 68(12), pages 2691-2702.
    2. Fernando A. F. Ferreira & Marjan S. Jalali & João J. M. Ferreira & Jelena Stankevičienė & Carla S. E. Marques, 2016. "Understanding the dynamics behind bank branch service quality in Portugal: pursuing a holistic view using fuzzy cognitive mapping," Service Business, Springer;Pan-Pacific Business Association, vol. 10(3), pages 469-487, September.
    3. repec:eee:tefoso:v:131:y:2018:i:c:p:147-158 is not listed on IDEAS
    4. repec:eee:tefoso:v:131:y:2018:i:c:p:18-30 is not listed on IDEAS
    5. Ferreira, Fernando A.F. & Jalali, Marjan S. & Ferreira, João J.M., 2016. "Integrating qualitative comparative analysis (QCA) and fuzzy cognitive maps (FCM) to enhance the selection of independent variables," Journal of Business Research, Elsevier, vol. 69(4), pages 1471-1478.
    6. Marjan S. Jalali & Fernando A. F. Ferreira & João J. M. Ferreira & Ieva Meidutė-Kavaliauskienė, 2016. "Integrating Metacognitive and Psychometric Decision-Making Approaches for Bank Customer Loyalty Measurement," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 15(04), pages 815-837, July.
    7. Fernando A. F. Ferreira & Marjan S. Jalali & Paulo Bento & Carla S. E. Marques & João J. M. Ferreira, 2017. "Enhancing individual entrepreneurial orientation measurement using a metacognitive decision making-based framework," International Entrepreneurship and Management Journal, Springer, vol. 13(2), pages 327-346, June.

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