IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Marketing Concept as a Tool for Development of Tourism in Kosovo

Listed author(s):
  • Fatos Ukaj


    (Faculty of Applied Science in Business, University of Pristina)

Application of marketing in tourism, creates a clearer view into the actual state of development of tourism offers and the effects in tourism, especially emphasizing the elements of the marketing, such as promotion and distribution of tourist products The purpose of using marketing concept in tourisms activity is to stimulate and to help the development of tourism in Kosovo. Without successful functioning of marketing in today's surrounds and world's global business, tourism and the other business branches, would be convicted in failure. Although, the activity of tourism has a seasonal character, marketing concept with its tools will use advantages of the existing well-known tourism products, and then by its opportunities it will enable a better use of tourism capacities. With this given framework of research, marketing in tourism as one intensive economic activity within national tourism industry, has a distinct economic function in a country in which the Tourist product is being developed.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Article provided by ASERS Publishing in its journal Journal of Environmental Management and Tourism.

Volume (Year): I (2010)
Issue (Month): 1 (June)
Pages: 57-62

in new window

Handle: RePEc:srs:jemt12:6:v:1:y:2010:i:1:p:57-62
Contact details of provider: Web page:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:srs:jemt12:6:v:1:y:2010:i:1:p:57-62. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cristina Barbu)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.