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Entry in Foreign Markets under Asymmetric Information and Demand Uncertainty

Author

Listed:
  • Rafael Moner-Colonques

    () (Department of Economic Analysis and ERI-CES, University of Valencia)

  • Vicente Orts

    () (Department of Economics and International Economics Institute, University Jaume I, Castellon, Campus Riu Sec, Avda)

  • José J. Sempere-Monerris

    () (Department of Economic Analysis and ERI-CES, University of Valencia, Campus dels Tarongers)

Abstract

This paper examines the mode of entry of a multinational firm that has less information about the host market stochastic demand than the local firm. The foreign firm can enter the market either through direct investment or exports. Each entry mode entails different costs and has different informational implications. Entry through foreign direct investment (FDI) is favored by greater variability in demand. Interestingly enough, strategic behavior by the incumbent firm, which deviates from its first period monopoly output, might be aimed at increasing the probability of foreign entry through FDI despite having to compete against an equally informed and efficient entrant; this never happens in a symmetric information environment. Such host firm behavior is aimed at reducing the strategic uncertainty derived from the foreign firm's beliefs. Compared with the symmetric information setting, entry via direct investment may occur in more cases.

Suggested Citation

  • Rafael Moner-Colonques & Vicente Orts & José J. Sempere-Monerris, 2008. "Entry in Foreign Markets under Asymmetric Information and Demand Uncertainty," Southern Economic Journal, Southern Economic Association, vol. 74(4), pages 1105-1122, April.
  • Handle: RePEc:sej:ancoec:v:74:4:y:2008:p:1105-1122
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    Citations

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    Cited by:

    1. Marlene Grande & Aurora A. C. Teixeira, 2011. "Linking entry mode choices of MNCs with countries’ corruption. A review," OBEGEF Working Papers 008, OBEGEF - Observatório de Economia e Gestão de Fraude;OBEGEF Working Papers on Fraud and Corruption.
    2. António Brandão & Joana Pinho, 2015. "Asymmetric Information And Exchange Of Information About Product Differentiation," Bulletin of Economic Research, Wiley Blackwell, vol. 67(2), pages 166-185, April.

    More about this item

    JEL classification:

    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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