IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

The Importance of Brand and Competition in Defining U.S. Religious Markets

Listed author(s):
  • Brian Goff


    (Department of Economics, 1906 College Heights Boulevard, Western Kentucky University, Bowling Green, KY 42101, USA)

  • Michelle W. Trawick


    (Department of Economics, 1906 College Heights Boulevard, Western Kentucky University, Bowling Green, KY 42101, USA)

Registered author(s):

    Economic analysis of religious participation has been pursued mainly assuming very homogeneous religious markets and using highly aggregated units of measure. Utilizing a county-level data set, we explore the structure of U.S. religious markets and determine whether the impacts of the economic influences on religious participation are sensitive to the “brand” of religion chosen by consumers. We find that the directions of effects of wealth and death rates are largely independent of brand definition. However, the magnitudes of these effects along with the directions of effects of income, religious competition, and human capital are sensitive to brand. The impact of religious competition is particularly complex, with differences between “interbrand” and “intrabrand,” as well as extreme values where competition may be a defining feature of brand.

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below under "Related research" whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Article provided by Southern Economic Association in its journal Southern Economic Journal.

    Volume (Year): 74 (2008)
    Issue (Month): 4 (April)
    Pages: 1035-1048

    in new window

    Handle: RePEc:sej:ancoec:v:74:4:y:2008:p:1035-1048
    Contact details of provider: Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:sej:ancoec:v:74:4:y:2008:p:1035-1048. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Laura Razzolini)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.