People Playing Games: The Human Face of Experimental Economics
Experiments can be used not only to test theory but also to measure preferences and assess heterogeneity of behavior. I discuss the design of experimental measures of altruism and trust, as well as their uses in assessing how behavior varies across individuals, and across partners that a given individual might encounter. Experiments show that women are more altruistic than men. The appearance of a partner substantially impacts trust and trustworthiness, in part through the association of attractiveness and skin tone with expectations about a partner's behavior.
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Volume (Year): 73 (2007)
Issue (Month): 4 (April)
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