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The digitization of the economy and the remodeling of the marketing strategies


  • Eleonora Mihaela Constantinescu


  • Gheorghe Marinescu



The informational society determines, on the strength of new communication and information technologies, a profound transformation of the exchange relationship. This enforces the building and the acceptance of a new paradigm viewing marketing, which affects the management not only by promoting strategic marketing, but also by taking into account new types of marketing like e-marketing and cybermarketing (types of marketing that were born thanks to the new communication and information technologies).

Suggested Citation

  • Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2013. "The digitization of the economy and the remodeling of the marketing strategies," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 2(2), pages 22-28, December.
  • Handle: RePEc:sdb:social:v:2:y:2013:i:2:p:22-28

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