Media, religion and the marketplace in the information economy: evidence from Singapore
In this paper we suggest that the exchange of communication in a mediatized environment is transforming the nature of transactions in the religious marketplace. In this economy of religious informational exchanges, digitalization facilitates a process of mediatization that converts religious performance into forms suitable for commodification and commoditization. The intersection of digital media, religion, and the marketplace is demonstrated in the context of mega Protestant and Buddhist organizations in Singapore. We show how these large organizations embed media relations in their sacred spaces through a process of hybridization. In turn, hybrid spaces are converted into material outputs that may be readily transacted in real and virtual spaces. Hybridization attends to a postmodern audience and consumers who value experience and sensorial stimulations. It integrates retail, entertainment, and the aesthetics into a space of ascetic performance that is digitally transportable. Digital transactional spaces thrive on the abundance of information, and information multiplies when communication is unfettered by the absence of proprietary safeguards. The religious marketplace may therefore be understood as a medially driven performance space where points of interaction are digitally convertible for further reproduction, reconsumption, and redistribution in media form. Keywords: information economy, digital media, religion, hybridization, Singapore, Buddhism, Protestantism
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
When requesting a correction, please mention this item's handle: RePEc:pio:envira:v:44:y:2012:i:8:p:1969-1985. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Neil Hammond)
If references are entirely missing, you can add them using this form.