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The wheel of retail gravitation?


  • S Brown


Reilly's Law of Retail Gravitation ranks among the classics of marketing geography. In this paper an examination of the evolution of Reilly's law is made, the contemporaneous wheel of retailing theory being used as an organisational framework. In line with the wheel, the gravity model commenced as a simple conceptualisation of consumer spatial behaviour, became increasingly sophisticated through time, and thereby created conditions conducive to the reemergence of the basic interaction model. The wheel theory, however, describes but does not explain the processes of change, and the need for a more comprehensive model of the evolution of retailing thought is discussed.

Suggested Citation

  • S Brown, 1992. "The wheel of retail gravitation?," Environment and Planning A, Pion Ltd, London, vol. 24(10), pages 1409-1429, October.
  • Handle: RePEc:pio:envira:v:24:y:1992:i:10:p:1409-1429

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    Cited by:

    1. Ming-Long Lee & R. Kelley Pace, 2005. "Spatial Distribution of Retail Sales," The Journal of Real Estate Finance and Economics, Springer, vol. 31(1), pages 53-69, August.
    2. Öner, Özge, 2013. "RETURNS TO LOCATION IN RETAIL: Investigating the relevance of market size and regional hierarchy," Working Paper Series in Economics and Institutions of Innovation 336, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.

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