Stochastic panel-data models of urban shopping behaviour: 3. The interaction of store choice and brand choice
In this paper, the first consideration of the interaction of the processes of store choice and brand choice at the level of individual stores is presented. Empirical results derived from a recently conducted spatially disaggregate consumer-panel survey in Cardiff, the United Kingdom, are reported. These results suggest that store loyalty and brand loyalty are both extremely low. On this basis it is argued that store and brand choice might profitably be regarded as a nested choice process, with store choice preceding brand choice. The application of the Dirichlet model to patterns of multibrand purchasing within individual stores is then discussed.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
When requesting a correction, please mention this item's handle: RePEc:pio:envira:v:16:y:1984:i:9:p:1221-1236. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Neil Hammond)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.