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Features of talent-Branding in the Light of Empirical Research

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  • Farkasné Kurucz Zsuzsanna

    () (Department of Management Consulting, University of Pécs, 7622 Pécs, Rákóczi út. 80, HUNGARY)

  • Balogh Gábor

Abstract

Higher Education Institutes, students and employers together are united in the sense that all three search for talented individuals, even if, in other respects, their motives, goals and methods differ. In this study we analyse features of student ‘self-branding’. One necessary feature of a company is to act as a ‘talent-magnet’ and so companies should aim to attract skilled employees using the best marketing tools. Study is based on questionnaires referring to experience in professional practice (2009-2011). The data apply to a total of 737 students. One of the most important features of the study was to emphasise regional characteristics, the result of which was that the most recent data focus strongly on Pécs (a major university city in Hungary) and Budapest (the capital of Hungary). Significant differences in students’ skills in the two cities, these being most visible as basic methodological skills, professional concepts, discipline and response-bility were found.

Suggested Citation

  • Farkasné Kurucz Zsuzsanna & Balogh Gábor, 2012. "Features of talent-Branding in the Light of Empirical Research," Advances In Management, Advances in Management, vol. 5(2), February.
  • Handle: RePEc:mgn:journl:v:5:y:2012:i:2:a:2
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