Entrepreneurial Strategies within the Tourism Cluster of Serra da Estrela: Implications for Regional Competitiveness
Tourism is an economic activity of supreme importance in certain countries (or regions). It can have a decisive role in triggering the economic development of the regions where, in some cases, there are no other sources of development. Tourism can also be used as a strategic tool to take full advantages of the promotion of natural, historical and cultural aspects of depressed regions. Cluster analysis is seen, in general, as an important tool to analyze the regional competitiveness and to explore the tourism potential, in particular. In this sense, this research aims to analyze different strategies that are being taken in a region and to identify the existence (or not) of clusters. An empirical study was developed based on hotels population of the Serra da Estrela Tourism Region (SETR). The results evidenced that hotels units enforce combined strategic typologies and different competitive strategies.
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