Profit and Innovation Strategies in Low-Tech Firms
The present article outlines the main developments of what may be called the ‘new innovation theory’. This theory is based on the work of Schumpeter and combines it with the profit strategy approach. The purpose of this combination is to show that innovation needs to be embedded in coherent profit strategies in order to be effective. Innovation capacity and economic performance are much more the result of the smooth interplay between the stakeholders of firms than of high-tech or the intensity of research and development. The argument is illustrated in a comparative case-study of two firms. Este artículo combina la Nueva Teoría de la Innovación a partir de Schumpeter con el enfoque de las estrategias de beneficio para analizar la capacidad innovadora de empresas de baja intensidad tecnológica. La capacidad innovadora y la rentabilidad económica dependen mucho más de la coherencia de la estrategia de beneficio adoptada y de la fluidez de relaciones entre los principales grupos de interés en la empresa que de la intensidad tecnológica o de las inversiones en I+D. El argumento es ilustrado en un estudio comparativo de dos casos.
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Volume (Year): 26 (2008)
Issue (Month): (Julio)
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