IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

El E-Business en el cooperativismo agrario: el caso del sector oleícola

Listed author(s):


    (UNIVERSIDAD DE JAÉN. Campus las Lagunillas, Edificio D-3, Universidad de Jaén)



    (UNIVERSIDAD DE JAÉN. Campus las Lagunillas, Edificio D-3, Universidad de Jaén)

El sector del olivar y del aceite de oliva, constituye uno de los sectores estratégicos dentro del ámbito agrario andaluz. Sólo en la provincia de Jaén, el peso de su producción alcanza entre el 20 y el 25 por 100 del total mundial. Sin embargo, en torno al 90 por 100 de la producción se vende a granel. En estas circunstancias, el uso de las TIC para fines comerciales representa una oportunidad de las empresas del sector para llegar a los consumidores finales mediante aceites envasados y/o la eliminación de intermediarios en la venta a granel. En este contexto, el objetivo de este trabajo consiste en analizar, mediante los resultados de un trabajo de campo realizado al efecto, cuál es el nivel de utilización de Internet en la gestión empresarial, especialmente en el ámbito comercial, entre las empresas oleícolas jiennenses. Olive Oil is one of the strategic sectors in the agricultural context of Andalusia. The production of the Province of Jaén alone stands for 20-25 per cent of the total world oil produce. Nevertheless, around 90 per cent of this olive oil is sold in bulk. Under these circumstances, the use of ICTs with a marketing purpose represents an opportunity for the firms of the sector to reach the final consumers with packaged oils, without the participation of other agents. This paper is aimed to analyse the use of the Internet and other related technologies in management, focusing specially in marketing, through the results of a field research carried on olive oil firms from the Province of Jaén.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: Access to full text is restricted to subscribers.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

Volume (Year): 26 (2008)
Issue (Month): (Abril)
Pages: 211-232

in new window

Handle: RePEc:lrk:eeaart:26_1_8
Contact details of provider: Postal:
Beatriz Rodríguez Prado. Facultad de CC.EE. y EE. Avda. Valle del Esgueva. Valladolid 47011 SPAIN

Phone: (34) 983 423320
Fax: (34) 983 184568
Web page:

More information through EDIRC

Order Information: Web: Email:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:lrk:eeaart:26_1_8. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Beatriz Rodríguez Prado)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.