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Introducción a la gestión Stakeholder en las organizaciones no lucrativas. Una aproximación a través del estudio de casos

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    (Departamento de Economía y Dirección de Empresas. UNIVERSIDAD DE ZARAGOZA. Escuela Universitaria de Estudios Empresariales)

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    La gestión de las Organizaciones No Lucrativas ha de orientarse tanto hacia la consecución de legitimidad social, como a la obtención de capacidades competitivas para hacer frente a los retos que tienen que afrontar. En este trabajo, se propone que la gestión Stakeholder permite alcanzar ambos requerimientos al fomentar la creación de capital social. El capital social existente en la red de relaciones de la organización se considera un recurso estratégico que favorece que la organización alcance sus objetivos organizativos. El estudio empírico se ha basado en la metodología cualitativa del estudio de casos, y el análisis realizado hace posible confirmar las proposiciones planteadas. The management of the Non-Profit Organizations has to orient itself as much towards the attainment of social legitimacy, like a the obtaining of competitive ability to face the challenges that they have to confront. In this work, it proposes that the management stakeholder allows to reach both requirements when fomenting the creation of social capital. The existing social capital in the network of relations of the organization considers a strategic resource that it favours that the organization accomplishes her organizational aims. The empirical study has been based on the qualitative methodology of the study of cases, and the made analysis does possible to confirm the raised hypotheses.

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    Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

    Volume (Year): 26 (2008)
    Issue (Month): (Abril)
    Pages: 191-214

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    Handle: RePEc:lrk:eeaart:26_1_7
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