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Introducción a la gestión Stakeholder en las organizaciones no lucrativas. Una aproximación a través del estudio de casos

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  • SAZ GIL, MARÍA ISABEL

    () (Departamento de Economía y Dirección de Empresas. UNIVERSIDAD DE ZARAGOZA. Escuela Universitaria de Estudios Empresariales)

Abstract

La gestión de las Organizaciones No Lucrativas ha de orientarse tanto hacia la consecución de legitimidad social, como a la obtención de capacidades competitivas para hacer frente a los retos que tienen que afrontar. En este trabajo, se propone que la gestión Stakeholder permite alcanzar ambos requerimientos al fomentar la creación de capital social. El capital social existente en la red de relaciones de la organización se considera un recurso estratégico que favorece que la organización alcance sus objetivos organizativos. El estudio empírico se ha basado en la metodología cualitativa del estudio de casos, y el análisis realizado hace posible confirmar las proposiciones planteadas. The management of the Non-Profit Organizations has to orient itself as much towards the attainment of social legitimacy, like a the obtaining of competitive ability to face the challenges that they have to confront. In this work, it proposes that the management stakeholder allows to reach both requirements when fomenting the creation of social capital. The existing social capital in the network of relations of the organization considers a strategic resource that it favours that the organization accomplishes her organizational aims. The empirical study has been based on the qualitative methodology of the study of cases, and the made analysis does possible to confirm the raised hypotheses.

Suggested Citation

  • Saz Gil, María Isabel, 2008. "Introducción a la gestión Stakeholder en las organizaciones no lucrativas. Una aproximación a través del estudio de casos," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 26, pages 191-214, Abril.
  • Handle: RePEc:lrk:eeaart:26_1_7
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    References listed on IDEAS

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    1. Stearns, Timothy M. & Hills, Gerald E., 1996. "Entrepreneurship and new firm development: A definitional introduction," Journal of Business Research, Elsevier, vol. 36(1), pages 1-4, May.
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    More about this item

    Keywords

    Organizaciones No Lucrativas; Teoría stakeholder; Capital social; Ventaja competitiva; Metodología cualitativa/Non-profit organizations; Stakeholders theory; Social capital; Competitive advantage; Qualitative methodology.;

    JEL classification:

    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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