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Imagen turística de las Comunidades Autónomas españolas ante una demanda segmentada


    (Departamento de Estadística y Econometría. Facultad de CC.EE. Universidad de Málaga.)



    (Departamento de Estadística y Econometría. Facultad de CC.EE. Universidad de Málaga.)


    (Departamento de Estadística y Econometría. Facultad de CC.EE. Universidad de Málaga.)

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    El presente trabajo es continuación de una investigación previa en la que analizábamos la imagen que los turistas extranjeros tienen de las regiones españolas una vez que han realizado el viaje. Ahora damos un paso más, conscientes de que nos enfrentamos a una demanda segmentada, y profundizamos en la imagen real de los destinos en dos segmentos que presentan características diferenciadas: Turista de carretera y Turista de avión. Para ello utilizaremos la opinión de los turistas sobre distintos aspectos de los destinos recogida en la Encuesta de Movimientos Turísticos en Frontera (IET). El estudio de la imagen se hará mediante la aplicación de las metodologías multivariantes Análisis Factorial y Medición de Distancias, con las que pondremos de manifiesto los factores subyacentes de la imagen de los destinos y posicionamos las Comunidades Autónomas Españolas. This work is a continuation of a previous research work in which we analize the image that foreign visitors have of Spanish regions, one they have accomplished their journey. Now we are going a step forward and, being aware of the segmented demand we are facing, we study thoroughly the real image of the destinations with two segments which include wide different features: the road tourist and the plane tourist.To carry it out we make use of the tourists’ opinions about different aspects of the destinations collected in the FRONTUR survey (IET). The study of the image will be done by applying the multivariant methodologies Factorial Analysis and Measurement of Distances with which we will show the subjacent factors of the image of the destinations. The Spanish Regions are placed acording to these factors.

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    Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

    Volume (Year): 20 (2002)
    Issue (Month): (Diciembre)
    Pages: 627-649

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    Handle: RePEc:lrk:eeaart:20_3_2
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