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Equilibrio localización-atractivo para dos competidores con cadenas de centros de servicio igualmente atractivos

  • SANTOS PEÑATE, D. R.

    (Universidad de Las Palmas de Gran Canaria)

  • SUÁREZ VEGA, R.

    (Universidad de Las Palmas de Gran Canaria)

  • DORTA GONZÁLEZ, P.

    (Universidad de Las Palmas de Gran Canaria)

Se estudia un problema de localización competitiva en redes. Una firma quiere establecer r centros de servicio en un mercado donde otras firmas competidoras ya disponen de p centros. Los centros pueden estar ubicados en cualquier punto de la red y la demanda se concentra en los nodos. La cantidad de demanda de un nodo que es captada por un centro de servicio depende del atractivo de este centro y de la distancia entre el centro y el nodo. La firma desea determinar las localizaciones y los atractivos que le proporcionan el máximo beneficio. En este trabajo se propone un modelo y se estudia este problema, así como el problema del equilibrio localización-atractivo. A competitive location problem on networks is considered. A firm wants to establish facilities in a market where competing firms are already operating. The demand captured by a firm is determined by the attractiveness of the facilities and the distance between facilities and demand points. The firm wants to find the locations and attractivenesses that maximize profits. In this paper, a model is proposed, this problem and the equilibrium location-attractiveness are studied.

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Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

Volume (Year): 12 (1999)
Issue (Month): (Julio)
Pages: 145-164

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Handle: RePEc:lrk:eeaart:12_2_1
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