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Estrategias genéricas de entrada para una nueva empresa: influencia en los resultados

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  • SOTO ALVAREZ, J.M.

    (Universidad de Oviedo)

Abstract

En este artículo se estudia, después de analizar las tipologías más comunes, la influencia que la estrategia competitiva tiene en los resultados de una nueva empresa. Este estudio se realizó a partir de una muestra de 52 nuevas empresas participadas desde su creación por distintas sociedades dedicadas a la actividad del capital riesgo en España. Los datos de la investigación muestran como la diferenciación basada en la calidad es la mejor de las opciones estratégicas para una nueva empresa. This article takes care of the influence, after analizing most common tipologies, that competitive strategy has over the results of a new company. This study was made after a sample of 52 new ventures being participated from the begining by several venture capital firms in Spain. Data of research shows how differentiation based on quality is the best strategical option for a new venture.

Suggested Citation

  • Soto Alvarez, J.M., 1998. "Estrategias genéricas de entrada para una nueva empresa: influencia en los resultados," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 10, pages 147-163, Diciembre.
  • Handle: RePEc:lrk:eeaart:10_3_9
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    References listed on IDEAS

    as
    1. Mata, Jose & Portugal, Pedro, 1994. "Life Duration of New Firms," Journal of Industrial Economics, Wiley Blackwell, vol. 42(3), pages 227-245, September.
    2. Laitinen, Erkki K., 1992. "Prediction of failure of a newly founded firm," Journal of Business Venturing, Elsevier, vol. 7(4), pages 323-340, July.
    3. Roure, Juan B. & Maidique, Modesto A., 1986. "Linking prefunding factors and high-technology venture success: An exploratory study," Journal of Business Venturing, Elsevier, vol. 1(3), pages 295-306.
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    More about this item

    Keywords

    new companies; competitive strategy;

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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