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Long-Run Performance Evaluation of Journalists’ Stock Recommendations


  • Alexander G. Kerl

    (Universität Tübingen, Abteilung Bankwirtschaft, Mohlstr. 36, D-72074 Tübingen)

  • Andreas Walter

    (Universität Tübingen, Abteilung Bankwirtschaft, Mohlstr. 36, D-72074 Tübingen)


This paper evaluates the long-run performance of buy and sell recommendations issued by journalists at German Personal Finance Magazines for the first time. We find evidence for journalists providing significant investment value with their recommendations on the sell side since sell recommendations contain high investment value for readers. In contrast, buy recommendations generally contain only little investment value. However, we find that journalists’ predictive abilities differ with respect to specific types of buy recommendations. On the one hand, buy recommendations on value stocks and stocks with a positive performance prior to the publication date are associated with significant investment value for readers. On the other hand, executing buy recommendations on stocks listed at the Neuer Markt would have resulted in serious losses for private investors.

Suggested Citation

  • Alexander G. Kerl & Andreas Walter, 2009. "Long-Run Performance Evaluation of Journalists’ Stock Recommendations," Credit and Capital Markets, Credit and Capital Markets, vol. 42(2), pages 213-243.
  • Handle: RePEc:kuk:journl:v:42:y:2009:i:2:p:213-243

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    References listed on IDEAS

    1. Martin Hellwig, 2009. "Systemic Risk in the Financial Sector: An Analysis of the Subprime-Mortgage Financial Crisis," De Economist, Springer, vol. 157(2), pages 129-207, June.
    2. Hellwig, Martin, 1997. "Unternehmensfinanzierung, Unternehmenskontrolle und Ressourcenallokation: Was leistet das Finanzsystem?," Sonderforschungsbereich 504 Publications 97-02, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
    3. Barry Eichengreen, 2009. "From the Asian crisis to the global credit crisis: reforming the international financial architecture redux," International Economics and Economic Policy, Springer, vol. 6(1), pages 1-22, June.
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    More about this item

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading


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