Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs
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References listed on IDEAS
- Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan, 2003.
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- Erik Brynjolfsson & Felix Eggers & Avinash Gannamaneni, 2018. "Using Massive Online Choice Experiments to Measure Changes in Well-being," NBER Working Papers 24514, National Bureau of Economic Research, Inc.
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More about this item
KeywordsConjoint analysis; Dual response; No-choice option; Incentive alignment; Choice models; External validity;
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