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Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement

Author

Listed:
  • Andreas Chatzidakis

    () (Royal Holloway University of London)

  • Minas Kastanakis

    () (ESCP Europe)

  • Anastasia Stathopoulou

    () (Birkbeck University of London)

Abstract

Abstract Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed.

Suggested Citation

  • Andreas Chatzidakis & Minas Kastanakis & Anastasia Stathopoulou, 2016. "Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement," Journal of Business Ethics, Springer, vol. 133(1), pages 95-109, January.
  • Handle: RePEc:kap:jbuset:v:133:y:2016:i:1:d:10.1007_s10551-014-2347-9
    DOI: 10.1007/s10551-014-2347-9
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    References listed on IDEAS

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