The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada
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Volume (Year): 14 (2008)
Issue (Month): 1 (February)
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- Gassenheimer, Jule B. & Baucus, David B. & Baucus, Melissa S., 1996. "Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures," Journal of Business Research, Elsevier, vol. 36(1), pages 67-79, May.
- Baucus, David A. & Baucus, Melissa S. & Human, Sherrie E., 1996. "Consensus in franchise organizations: A cooperative arrangement among entrepreneurs," Journal of Business Venturing, Elsevier, vol. 11(5), pages 359-378, September.
- Gassenheimer, Jule B. & Calantone, Roger J. & Schmitz, Judith M. & Robicheaux, Robert A., 1994. "Models of channel maintenance: What is the weaker party to do?," Journal of Business Research, Elsevier, vol. 30(3), pages 225-236, July.
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