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An Integrated Model of the Adoption and Extent of E-Commerce in Firms

  • Jordi Vilaseca-Requena
  • Joan Torrent-Sellens
  • Antoni Meseguer-Artola
  • Inma Rodríguez-Ardura

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    This work aims to explain firms’ decisions to adopt Internet-based e-commerce, and the extent to which the adopters subsequently implement e-commerce to commercialize their products and services. We examine various types of factors previously considered by the literature (competitive environment, organizational characteristics, strategic orientation, innovative capacity, managers’ characteristics, IT equipment possessed and the use made of it). The analytical model developed here on the basis of a sample of 2,038 firms suggests that the factors influencing the adoption decision are different from those that eventually influence the results of firms’ commercial operations on the Internet. Likewise, we discuss the contribution of each type of determinant and the implications. Copyright International Atlantic Economic Society 2007

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    File URL: http://hdl.handle.net/10.1007/s11294-006-9061-z
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    Article provided by International Atlantic Economic Society in its journal International Advances in Economic Research.

    Volume (Year): 13 (2007)
    Issue (Month): 2 (May)
    Pages: 222-241

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    Handle: RePEc:kap:iaecre:v:13:y:2007:i:2:p:222-241
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    1. Feindt, Sylvie & Jeffcoate, Judith & Chappell, Caroline, 2002. " Identifying Success Factors for Rapid Growth in SME E-commerce," Small Business Economics, Springer, vol. 19(1), pages 51-62, August.
    2. Walczuch, Rita & Van Braven, Gert & Lundgren, Henriette, 2000. "Internet adoption barriers for small firms in The Netherlands," European Management Journal, Elsevier, vol. 18(5), pages 561-572, October.
    3. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
    4. Sadowski, B. M. & Maitland, C. & van Dongen, J., 2002. "Strategic use of the Internet by small- and medium-sized companies: an exploratory study," Information Economics and Policy, Elsevier, vol. 14(1), pages 75-93, March.
    5. Erik Brynjolfsson & Thomas W. Malone & Vijay Gurbaxani & Ajit Kambil, 1994. "Does Information Technology Lead to Smaller Firms?," Management Science, INFORMS, vol. 40(12), pages 1628-1644, December.
    6. Bertschek, Irene & Fryges, Helmut, 2002. "The Adoption of Business-to-Business E-Commerce: Empirical Evidence for German Companies," ZEW Discussion Papers 02-05, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    7. Parente, Stephen L & Prescott, Edward C, 1994. "Barriers to Technology Adoption and Development," Journal of Political Economy, University of Chicago Press, vol. 102(2), pages 298-321, April.
    8. Robert G. Fichman & Chris F. Kemerer, 1997. "The Assimilation of Software Process Innovations: An Organizational Learning Perspective," Management Science, INFORMS, vol. 43(10), pages 1345-1363, October.
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