Effects of main actor, outcome and affect on biased braking speed judgments
Subjects who judged speed in a driving scenario overestimated how fast they could decelerate when speeding compared to when keeping within the speed limit (Svenson, 2009). The purpose of the present studies were to replicate studies conducted in Europe with subjects in the U.S., to study the influence of speed unit (kph vs. mph), affective reactions to outcome (collision) and identity of main actor (driver) on braking speed judgments. The results replicated the European findings and the outcome affective factor (passing a line/killing a child) and the actor factor (subject/driver in general) had significant effects on judgments of braking speed. The results were related to psychological theory and applied implications were discussed.
Volume (Year): 7 (2012)
Issue (Month): 3 (May)
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- John C. Hershey & Howard C. Kunreuther & Paul J. H. Schoemaker, 1982. "Sources of Bias in Assessment Procedures for Utility Functions," Management Science, INFORMS, vol. 28(8), pages 936-954, August.
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