Maximizing and customer loyalty: Are maximizers less loyal?
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- Ali Besharat & Daniel Ladik & François Carrillat, 2014. "Are maximizers blind to the future? When today’s best does not make for a better tomorrow," Marketing Letters, Springer, vol. 25(1), pages 77-91, March.
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Keywordsmaximizing; satisficing; customer loyalty; regret; ego involvement.;
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