Biasing simple choices by manipulating relative visual attention
Several decision-making models predict that it should be possible to affect real binary choices by manipulating the relative amount of visual attention that decision-makers pay to the two alternatives. We present the results of three behavioral experiments testing this prediction. Visual attention is controlled by manipulating the amount of time subjects fixate on the two items. The manipulation has a differential impact on appetitive and aversive items. Appetitive items are 6 to 11\% more likely to be chosen in the long fixation condition. In contrast, aversive items are 7\% less likely to be chosen in the long fixation condition. The effect is present for primary goods, such as foods, and for higher-order durable goods, such as posters.
Volume (Year): 3 (2008)
Issue (Month): (June)
|Contact details of provider:|| |
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- K. Carrie Armel & Antonio Rangel, 2008. "The Impact of Computation Time and Experience on Decision Values," American Economic Review, American Economic Association, vol. 98(2), pages 163-68, May.
- Weber, Elke U & Kirsner, Britt, 1997. "Reasons for Rank-Dependent Utility Evaluation," Journal of Risk and Uncertainty, Springer, vol. 14(1), pages 41-61, January.
- Busemeyer, Jerome R. & Diederich, Adele, 2002. "Survey of decision field theory," Mathematical Social Sciences, Elsevier, vol. 43(3), pages 345-370, July.
When requesting a correction, please mention this item's handle: RePEc:jdm:journl:v:3:y:2008:i::p:396-403. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jonathan Baron)
If references are entirely missing, you can add them using this form.