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Case Article ---Revenue Management at Harrah's Entertainment, Inc


  • Narendra Agrawal

    () (Department of Operations and Management Information Systems, Leavey School of Business, Santa Clara University, Santa Clara, California 95053)

  • Morris A. Cohen

    () (Operations and Information Management Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

  • Noah Gans

    () (Operations and Information Management Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)


Harrah's Entertainment operates a highly diversified network of gambling facilities in the United States and the United Kingdom. This case introduces students to Harrah's use of price controls for hotel revenue management: how it works, how it integrates with Harrah's Total Rewards loyalty card, and how it might be changed. Within the context of a course on revenue management or service operations, the case can be used effectively to discuss principles of revenue management and to demonstrate the use of a number of quantitative analysis techniques to design and optimize revenue management systems. Case Teaching Note: Interested Instructors please see the Instructor Materials page for access to the restricted materials. To maintain the integrity and usefulness of cases published in ITE , unapproved distribution of the case teaching notes and other restricted materials to any other party is prohibited.

Suggested Citation

  • Narendra Agrawal & Morris A. Cohen & Noah Gans, 2009. "Case Article ---Revenue Management at Harrah's Entertainment, Inc," INFORMS Transactions on Education, INFORMS, vol. 9(3), pages 158-159, May.
  • Handle: RePEc:inm:orited:v:9:y:2009:i:3:p:158-159

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