Using Digital Video Technology to Reduce Communication Apprehension in Business Education
Several studies have shown that communication apprehension (CA) plays a significant role in reducing the effectiveness of oral communication in business settings. To compound this problem, environmental needs for large classes deny students the opportunity to present in the classroom and prevent universities from adequately addressing CA. In this study, digital video was used as a multimedia replacement for in-class oral presentations. A digital video treatment was designed and tested on a sample of second year management information systems (MIS) students at a large southeastern state university to determine its impact on CA. McCroskey's [McCroskey, J. C. 1982. An Introduction to Rhetorical Communication , 4th ed. Prentice-Hall, Englewood Cliffs, NJ] Personal Report of Communication Apprehension (PRCA-24) was used to measure CA in a pretreatment/posttreatment design. Results showed that the treatment is associated with a reduction in CA. A feedback survey indicated that participants in the treatment group spent more time on average practicing oral communication skills and most felt the treatment prepared them to present again. Digital video can benefit students through reduced CA, increased practice time, and the ability to review their presentation delivery. In a large class environment digital video may be used as an alternative to in-class presentation in order to benefit students who would otherwise not have the opportunity to present.
Volume (Year): 9 (2009)
Issue (Month): 2 (January)
|Contact details of provider:|| Postal: 7240 Parkway Drive, Suite 300, Hanover, MD 21076 USA|
Web page: http://www.informs.org/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:inm:orited:v:9:y:2009:i:2:p:84-92. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.