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Teaching Note ---Active Learning Exercise: Newspaper Page Layout

Listed author(s):
  • Nelson Devia

    ()

    (Department of Industrial Engineering, Universidad de Chile, Republica 701, Santiago, Chile)

  • Richard Weber

    ()

    (Department of Industrial Engineering, Universidad de Chile, Republica 701, Santiago, Chile)

Registered author(s):

    This exercise introduces students to the topics of modeling and mixed-integer programming and motivates them to investigate and understand the complexity of day-to-day problems. The activity consists of putting together a sheet of a newspaper using news and advertising items taken from a real newspaper. The objective is to arrive at a layout that has the highest possible value subject to the constraints of space on the sheet and the correct orientation of the items. Thus, the exercise poses a problem of optimization. The activity has all the necessary elements for use as an introduction to optimization and mixed-integer programming concepts, and it presents the students with a real-world situation that can also be seen as a game or competition. The enthusiasm this creates and the implicit difficulty of the actual problem motivate students to formalize the ideas involved and initiate a study of the basics of optimization techniques.

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    File URL: http://dx.doi.org/10.1287/ited.1110.0082
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    Article provided by INFORMS in its journal INFORMS Transactions on Education.

    Volume (Year): 12 (2012)
    Issue (Month): 3 (May)
    Pages: 153-156

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    Handle: RePEc:inm:orited:v:12:y:2012:i:3:p:153-156
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